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DM004 Digital Ministry webcast with Avinash Kaushik
DM004 Digital Ministry with Avinash Kaushik on web analytics, search engine optimization (SEO) and getting visitors to your website. Recorded live on December 9, 2010. Produced by aNunsLife.org ministry. Be inspired by technology, technique, and theology.
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Guest: Avinash Kaushik
Avinash Kaushik is the Analytics Evangelist for Google, author of Web Analytics 2.0 and Web Analytics: An Hour A Day, and co-founder and chief education officer for Market Motive. He is also the author of the popular blog Occam’s Razor on web analytics.
Topic: The sisters talk with Avinash about how what web analytics and search engine optimization (SEO) are, how to attract people to one’s website, how to keep them coming back, and how to track and measure one’s website.
Show Notes:
- a first for Avinash: being interviewed by nuns!
- how Avinash got into working online
- what it means for Avinash to be an “evangelist” in his line of work
- a basic primer on web analytics and search engine optimization (SEO)
- a free downloadable PDF: Search Engine Optimization Starter Guide
- how to increase ranking on the search engines
- things search engines like
- things search engines don’t like
- what is meta-data — tags, keywords, descriptions — and how to use them
- a few ways to promote a website at no cost
- using Twitter and Facebook in conjunction with one’s website
- the value of making comments of value to other readers
- starting up with web analytics
- using WebsiteGrader.com to see how well is your website doing, if it’s getting traffic, if it has any SEO problems, and how popular is it in social media
- being yourself when writing a blog
- good content is always queen or king
- a case for why web analytics is important to have for any website
- understanding what a bounce rate is … see Avinash’s blog post on bounce rate for more info
- and more!
Digital Ministry covers a mix of things covering techniques, technology, and theology in order to enhance one’s capacity to do ministry, to witness to the Gospel in every day life on the Internet. The show airs on the second Thursday of the month (today was an exception) from 3:00 to 4:00 p.m. Central Time. Visit the Digital Ministry web page for more information including how to download this podcast after the live broadcast and our full podcast schedule.
For more information, including upcoming guests and our full podcast schedule, visit the program page of Digital Ministry.
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Looking forward to this afternoon’s podcast. Most eager to learn how to increase traffic to my blog MonasticMusingsOSsR.blogspot.com and our community website. Haven’t the digital intelligence to frame other questions I should be asking. Thanks so much.