Rev. Michael A. Renninger and the Catholic Diocese of Richmond are doing some innovative vocation work on online. Behind the Collar is a website where people can have “an inside look at life as a priest”. Father Renninger, the diocesan vicar for vocations, worked with an advertising agency to develop a campaign to be present online to young men who are discerning a vocation to the priesthood and to give a “behind the scenes” look at the life as a priest.

Behind the Collar features an array of social media in order to give young men multiple doors through which to learn about a vocation to the priesthood. There are videos and podcasts of informal chats between “Father Mike” (as he’s known online) and seminarians discussing priestly life, family reactions, celibacy and more. There are links to Behind the Collar on the social networking sites Facebook and MySpace. And there are frequently asked questions about become a priest.

The website is a very good example being present to young people online and using the media and language that young people are familiar with. Kudos to the Diocese of Richmond! My prayers are with you.

Learn more at the Behind the Collar website and also in a recent article in the Richmond Times, Online campaign helps recruit priests in Virginia.